I specialize in Strategic Brand Communications, Visual Marketing Design and Digital Technologies including all the tasks in the detailed breakdown below.

Brand Development and Logo Design

• Brand assessment, review, surveys and analysis.

• Identifying brand presence, relevance, performance, advantages, and customer or audience bonding.
• Brainstorming for brand personality and direction.
• Brand storytelling through any media.
• Rebranding an existing brand.
• Cross brand promotions.

• Leading online communities, brand representation in different forums and communities.
• Online branding including searching, identifying and improving all brand-related aspects in social media.
• Brand consulting and advising with regard to the online environment including opportunities, threats, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions.

Online and Traditional Media Marketing, Planning, Strategies and Tactics

• Analysis, strategy, tactics and planning for any type of marketing effort.
• Full assessment of past and current marketing efforts.
• Creative campaign brainstorming.
• Web and social media audits, data and current state analysis.
• Competitor research and investigation.
• Competition monitoring and listening.
• Community building and engagement plans.
• Resource planning and management.
• Ongoing social media trends and insights.

Website Planning, Design, Construction and Ongoing Visual Content Creation

• Every aspect of Web Design from initial objectives evaluation to final launch and marketing through Social Media.
• Working with Wordpress, Joomla, Drupal, other site builders and CMS platforms. Basic HTML and CSS knowledge.

Graphic Design and Artwork Production

• All forms of illustration, graphic design and layout 
for virtually any type of end use.
• Design and layout of multipage sites and publications and e-publications.
• Standalone branded visuals/posters for online sharing.

• Design and production of artwork for email, contests, landing pages, display design, signage and more.

Photo and Video Shooting, Editing and Production

• Raw, on site, on location, digital photography.
• Digitally enhanced and custom created one of a kind photo images through Photoshop.
• Raw, on site, on location, digital videography.
• Designing, editing, producing and uploading of video.

Social Media Visual Content Design and Short Storytelling

• From simple, quickly sharable images to fully custom photo work.
• Constantly fresh visuals that suit your brand image and message.
• Short Instagram-style brand videos and animated gifs.
Writing and visualizing of your events and news into easy to absorb web content.
• Crafting of your promotions and sales into online and multi-media advertising campaigns.
• Finding and sharing of other content to tie into.

Social Media Channel and Online Community Building

• All aspects of social and web media from initial set up to ongoing management.
• Optimization, maintenance, monitoring and leading the platforms and any marketing strategies carried out on them.
• Interaction with users and community engagement.
• Social commerce, leads, calls to action and conversions.
• Monitoring online media, info sources and channels.
• Fan building based on achieving specific ROI objectives.
• Contests, promotions and campaigns.

Website SEO, Data Analysis and Conversational Marketing

• Up-to-date practices for Search Engine Optimization of websites, blogs and social platforms aimed at improving search and sharing results.
• Keyword optimization and improvement in new SEO/SEM opportunities.
• Website content optimization and stimulation, improvements within the website structure: functionality, usability, navigation by users.
• Coordination and management of press and communication tasks, contents, interviews, website news, offers, etc.
• Video-marketing, optimization, search, keywords, etc.

Overall Project Management

I am an alumni member of the Project Management Institute and spent 16 months working with a large community of PM professionals while helping grow their organization. 

I am fully versed in:
• Initiating, planning, executing, monitoring, controlling and closing of projects using a proper Project Management approach.
• Integration of scope, time, cost, quality, procurement, human resources, communications and risk management.
• Digital asset management and decisions surrounding the creation, cataloguing, storage, retrieval and distribution of digital assets, stories and media.
• Team collaboration using a number of cloud services.

Teaching, Training and Workshops for Social Media on any platform, app or digital technology

• All aspects of social media, from introductory level to developing a comprehensive social media strategy, social media measurement and content development and transmedia storytelling.
• Social media courses focused on what you’d like to learn, geared to individuals, groups, small business, not-for profit and government.
• Mobile and desktop application training, best ‘digital practices’ and anything else we do that you would like to learn too.

For any specific questions or to connect, just send me an email:
I will respond as promptly as possible, usually within 24 hours.

Copyright SocioVisual Communications, 2014