Multiyear Creative Visual Marketing Campaigns

Below is a sample of one of the multiyear campaigns I designed, produced and handled for one of the larger shopping centres in BC, Canada.

After being chosen as the new creative person to handle the account and after researching their market and seeing that it was very blue collar, hard working folks, a central image I chose for use in all media for the the year was the happy face.

Within 3 months of the new creative being out in the public eye, the centre had its first traffic and sales increase in 3 1/2 years and continued to maintain that increase over the 4 years I handled the account, prior to the centre going in to a major redevelopment to become the city centre.